Frontline Bathrooms is one of the UK's leading bathroom distributors to plumbers' merchants and bathroom showrooms nationwide.

With an 85,000 sq ft warehouse stocking all product lines, Frontline provides a fantastic next day delivery service to the majority of its 5,000+ stockists through its fleet of more than 35 vehicles. Frontline products are marketed through a number of channels, but primarily through its bi-annual brochure which is produced in both January and July, in addition to its comprehensive website (

Frontline was founded as a family-run business in August 1990 and in 2008 the company achieved a top 100 listing within The Sunday Times’ Profit Track 100, ranking at number 57 in Britain’s top 100 private companies with the fastest growing profit over a 3-year period. In 2007 Frontline Bathrooms joined the Grafton Group and 2014 saw trading for the business hit a record high.

As a bathroom distributor, Frontline Bathrooms is a business to business brand selling directly to plumbers’ merchants and bathroom showrooms only. However, in order to drive sales in to stockists, Frontline has a niche strategy in the industry of marketing direct to end consumers and tradesmen to widen its brand recognition and stimulate word of mouth recommendations. This has proved to be a successful approach with over half of leads coming from trade recommendations and marketing activities.

The Frontline brochure is a comprehensive bathroom guide, offering over 6,000 products from the low, mid and high end market. It has its own mid-range own brand offering through its Aqua products, covering sanitaryware, bathing, showering and brassware as well as bathroom accessories.

“Frontline has a fantastic working environment with a friendly, down to earth attitude, where everyone works together to achieve the best solution for our clients.”

Emma Gaskell, Marketing Manager