Chadwicks has opened its newly refurbished Sallynoggin branch. Chadwicks Sallynoggin now boasts a wide range of specialist centres and showrooms, from smart home technology and sustainable solutions to enhanced trade services and a new coffee and hot food outlet. Joining the celebrations were proud Sallynoggin natives, national treasure and self-declared builder, Dustin the Turkey, as well as Olympic boxer and Chadwicks brand ambassador, Jack Marley.
Dustin and Jack were joined by Patrick Atkinson, CEO of Chadwicks Group, and Eric Born, CEO of Grafton Group (Chadwicks’ parent company) who was in Dublin for the occasion, to officially open the branch and welcome local customers.
The refurbishment is part of Chadwicks’ ongoing nationwide rebrand and upgrade programme, which began in 2018 and has seen 33 of its 50 branches renovated to date, to meet the evolving needs of local tradespeople, engineers, self-builders, and DIYers.
Established in 1974, Chadwicks Sallynoggin has long been a cornerstone of the local community. Now, following a major upgrade, the branch is ready to serve the next generation of customers.
Speaking about the refurbishment, Patrick Atkinson said: “I’m delighted to unveil the newly refurbished Chadwicks Sallynoggin. This upgrade is about more than just the building; it’s about creating a better experience for our customers. With more choice, smarter solutions, and a dedicated local team at the heart of it all, the branch is now even better equipped to meet the needs of future customers and continue serving the community for years to come.”
The Sallynoggin branch now features a range of new and improved facilities, including:
- Updated showrooms for doors, floors, and bathrooms
- Specialist centres for smart home technology, eco-friendly building solutions, and paint mixing
- Expanded product displays, including rooflights, bricks, insulation, and power tools
- New services, such as a Fixings Centre, interactive tool table, and extended workwear range