Our Purpose and Values

Our purpose: building progress together

Our purpose reflects what we do and what we stand for as a business.  It is about our passion for progress, for the benefit of all of our stakeholders:

For our customers

• We build progress by focusing on innovation in materials and products;
• Improving our ways of working, sales channels and communications;
• Providing more sustainable product options; and
• Supporting our customers to progress their building
and renovation projects.

For our shareholders

• We build progress by continuing our long history of growth and building a stronger, more resilient business;
• Creating sustainable shareholder value;
• Implementing our M&A strategy; and
• Engaging on ESG/responsible investment expectations.

For our people

• We build progress by providing a pathway for people to progress within their careers and opportunities to  develop skills and expertise;
• Being a great place to work;
• Looking after the safety and wellbeing of our people; and
• Providing job security and fair reward.

For our communities and the environment

• We build progress by giving back to our communities through our community engagement programs;
• Sourcing products in a responsible way;
• Maintaining ethical practices throughout our business; and
• Focusing on carbon reduction and working towards net zero emissions.

Our values

Value our people

Our people are our strength, and we will always support, protectand develop them. At Grafton, people are recognised and respected. People feel proud to work here, and are valued for what they do. Every one of us has the opportunity to grow our skills and career.


As individuals, teams, businesses, and as a Group, we’re always ambitious for success. By striving to always do things better tomorrow than we did today, we can be the first choice for our customers, for investors and for people who want a great place to work.

Be brilliant forour customers

Doing a brilliant job for our customers is what makes us what we are. We build a loyal customer base by building strong relationships, listening to their needs, getting them what they want when they want it, exceeding their expectations and making the interaction easy.

Entrepreneurial and empowering

New ideas help us to innovate and stay ahead of the competition. Everyone in the Group has a part to play in improving performance, embracing opportunities and adding value.

Sustainable, trustworthy and responsible

As the world responds to the social and environmental challenges facing society, we are committed to building a more sustainable future. We see the business opportunities this transition offers as well as understanding the importance of operating our business with strong ethical, safety and environmental practices. In facing into, and being transparent about, our sustainability programme we earn the trust of customers, colleagues, communities and shareholders alike.