Our Purpose: Building progress together
Our purpose reflects what we do and what we stand for as a business. It is about our passion for progress, for the benefit of all of our stakeholders. We build progress by:
Customers
- Focusing on innovation in materials and products
- Improving our ways of working, sales channels and communications
- Providing more sustainable product options
- Supporting our customers to progress their building and renovation projects
Shareholders
- Continuing our long history of growth and building a stronger, more resilient business
- Creating sustainable shareholder value
- Implementing our M&A strategy
- Engaging on ESG/responsible investment expectations
People
- Providing a pathway for people to progress within their careers and opportunities to develop skills and expertise
- Being a great place to work
- Looking after the safety and wellbeing of our people
- Providing job security and fair reward
Communities and the environment
- Giving back to our communities through our community engagement programs
- Sourcing products in a responsible way
- Maintaining ethical practices throughout our business
- Focusing on carbon reduction and working towards net zero emissions
Our core values
Our five core values support our purpose and help ensure that everything we do as a business is aligned with what we stand for as a group.
- Be brilliant for our customers
- Value our people
- Sustainable, trustworthy and responsible
- Ambitious
- Entrepreneurial and empowering
Doing a brilliant job for our customers is what makes us what we are.
We build a loyal customer base by building strong relationships, listening to their needs, getting them what they want when they want it, exceeding their expectations and making the interaction easy.

Our people are our strength, and we will always support, protect and develop them.
At Grafton, people are recognised and respected. People feel proud to work here, they feel a sense of belonging and are valued for what they do. Every one of us has the opportunity to grow our skills and career.

As the world responds to the social and environmental challenges facing society, we are committed to building a more sustainable future.
We see the business opportunities this transition offers as well as understanding the importance of operating our business with strong ethical, safety and environmental practices. In facing into, and being transparent about, our sustainability programme we earn the trust of customers, colleagues, communities and shareholders alike.

As individuals, teams, businesses, and as a Group, we’re always ambitious for success.
By striving to always do things better tomorrow than we did today, we can be the first choice for our customers, for investors and for people who want a great place to work.

New ideas help us to innovate and stay ahead of the competition.
Everyone in the Group has a part to play in improving performance, embracing opportunities and adding value.
