CPI EuroMix continues to promote road safety through the Vulnerable Road User Scheme highlighting the dangers of HGV vehicles to primary school children.
The long-established initiative ties in with Road Safety Week, a nationwide campaign which this year takes place between November 19th and 25th. CPI’s year-round road safety scheme has proved a huge success. It involves primary schools attending one of the dry mortar specialist’s local sites for a day of activities to help children become ‘road savvy’.
Stuart Russell, commercial manager at CPI EuorMix said: “As a leading dry mortar manufacturer, HGV vehicles are a staple part of our business. Therefore, our Vulnerable Road User Scheme has real relevance to our day-to-day operations, and individuals in our communities. Raising awareness of the potential perils posed by lorries and other large vehicles is paramount to child safety. The scheme benefits CPI EuroMix and those taking part: young individuals have an enjoyable day of learning lessons that will hopefully stay with them for life, and CPI colleagues take great satisfaction in facilitating such a worthwhile event and outcome.”
CPI’s Vulnerable Road User Scheme is designed to help children become more familiar with all aspects of its HGV fleet. This will enable them to recognise vehicle safety features that alert pedestrians to a HGV’s presence. The scheme, which is fully-funded by CPI EuroMix, is entertaining for children, as well as enlightening. It includes an immersive session on stopping distances, and pupils being given the chance to sit in a CPI LPG vehicle to get a driver’s-eye-view of the road. There is also a road safety poster competition, with a prize on offer to the child whose design is considered the best.