Woodie’s annual charity fundraiser, Woodie’s Heroes, celebrated its 10th anniversary this year. The significant 10-year milestone was marked by Woodie’s CEO, Damien Dwyer, announcing this year’s Woodie’s Heroes campaign raised an impressive €563,134.
This year’s benefiting charities were Autism Assistance Dogs Ireland, Children’s Health Foundation, ISPCC Childline, and Down Syndrome Ireland.
Damien Dwyer, CEO, Woodie’s says: "As we celebrate 10 years of Woodie’s Heroes, I’m overwhelmed by what we’ve accomplished together. This initiative started in response to our colleagues who genuinely wanted to help the communities we serve, and it has become such an important part of who we are at Woodie’s, bringing pride and camaraderie to our 35 stores.
Our colleagues are the heart of Woodie’s Heroes. They choose the children’s charities we support, lead the efforts in-store, and bring incredible energy to everything we do. It’s organic, it’s genuine, and it creates a buzz across our stores and support office. Raising over €4.1 million in 10 years is an amazing achievement, and I couldn’t be prouder. Meeting the families and children supported by our charities and seeing first-hand the impact, from speech therapy to assistance dogs, shows the true difference we’re making together. Woodie’s Heroes is part of what makes us who we are, and it strengthens our bond with the communities around us. We look forward to continuing this journey in the years ahead.”