Selco has launched two major new initiatives, Sharp Prices and tradeREWARDS, following its largest-ever customer listening programme.
Over the past year, Selco worked closely with customers to better understand the challenges they face and trialled a range of solutions across the business. The result is two new programmes designed to simplify purchasing, improve value and help tradespeople spend less time sourcing materials and more time focused on their work.
The initiatives form part of Selco's new Sorted proposition, which aims to make buying from Selco easier, more transparent and more rewarding for customers.
Research carried out by Selco found that many tradespeople are facing increasing pressures, including rising costs, limited time and complex buying journeys. To address these challenges, Selco introduced Sharp Prices, a pricing strategy that monitors competitors' visible prices daily across key product lines. Prices are reviewed and adjusted where necessary, giving customers confidence that they are receiving competitive pricing across stores, online and through the app.
Alongside this, Selco has launched tradeREWARDS, a new loyalty programme that rewards customers based on their spending. The programme has three tiers:
- Bronze: Access to Trade Card offers, including Real Deals and Mega Deal
- Silver: Customers spending an average of £300 (inc. VAT) per month receive 6% off purchases
- Gold: Customers spending an average of £1,500 (inc. VAT) per month receive 10% off purchases
David Lennon, Commercial Director, said: "We've undertaken the biggest customer listening programme in Selco's history to better understand the frustrations tradespeople face every day and the role we can play in helping them overcome them. Sharp Prices and tradeREWARDS have been developed alongside our customers to provide greater consistency, transparency and value, helping make life easier for the Trade."
* Exclusions will apply to select sale or clearance items, as well as non-stocked items (including those sent direct to site).
tradeREWARDS discounts cannot be combined with other promotional discounts unless otherwise stated. The best available price will always be applied.